Tourism Industry in Morocco

Morocco tourism: Our country has one of the most developed tourism markets in Africa. The ‘Land of contrasts‘, is known for its hospitality, historical places, eco-attractions and beautiful beaches, its world-famous cuisine, affordable accommodation and good infrastructure. In 2017 Morocco welcomed a record number of 11 million visitors and is expected to will remain a prime tourist location in the years to come.

The number of visitors in Morocco is expected to increase in the coming years to more than 20 million by 2020.

The red city ‘Marrakech’ is listed in the top 10 of the world’s most attractive cities to visit and saw an increase in the tourists from United States, Europe, China and the Middle East.

The tourism industry is one of Morocco’s main economic sectors, accounting for 11-12% of its GDP.

Hotel Industry in Morocco

Morocco has a well-developed hotel industry.

Key players in Morocco’s hotel industry include:

Morocco's Vision 2020 Strategy

In 2010 the Tourism Authority Morocco released its Market Plan 2020.

The vision 2020 aims to turn Morocco into a sustainable tourist destination where quality is preferred over quantity. The aim is to promote Morocco as a ‘Preferred Destination’ that will attract quality leisure tourists from around the world by incorporating Morocco culture into tourism promotion. Both on national and international level, Morocco is positioning itself as the tourism hub of Africa by promoting new markets as well as the niche markets, such as the wellness, medical and sports market.

Ambition

In 2020 the kingdom of Morocco will stand within the 25 largest global destinations and will emerge as a reference in the Mediterranean periphery on sustainable development.